The EXIT-Strategy What I always check when I match a company with a charity or project, is whether it has an EXIT-strategy.The EXIT-strategy for charities is driven by the aim for a sustainable solution. Sustainability in this matter means that when they leave a place...
Tips for the right communication to avoid Greenwashing:

Tips for the right communication to avoid Greenwashing:

If you start collaborating with a good cause, do you dare to communicate it as well? Because the fear of being labeled for ‘Greenwashing’ is one of the biggest reasons today for brands to not publicly communicate about their donations or their support to charity. And...